Publicis has contributed to the success of numerous Mira ad campaigns by offering pro bono publicity support and media visibility.

Mira Header Mondou

Important Visibility Campaigns

Publicis has been Mira’s partner for over 20 years. It has used its experience to help Mira in several ways:

  • Free media visibility
  • Creation of advertising campaigns (bus stops, Montreal metros, billboards, internet, corporate brochures)
  • Design and visual creation of all television advertising campaigns 
  • Creation of Quebec's very first fundraising campaign using donation coupons, in Super C stores
  • Initiated Mira’s partnership with the V Media Group, which created La journée qui a du chien fundraiser bringing Mira $500,000 per year


Average revenue from each Super C fundraising campaign


Advertising campaigns created for Mira


Value of the media visibility and publicity campaigns created for Mira